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  Affiliate marketing involves promoting a service or a product for another business and earning commissions in return. An affiliate is like a close ally to an organization that does the work of marketing on behalf of the company. The affiliate might be someone of great...

With YouTube being the world’s most thriving video-based platform with over 2.3 billion users, YouTube adverts can expose your brand to very many faces. This means you are likely to get more clicks on your advert hence traffic on your website that can translate to...

Influencer marketing has proven to be a highly-effective method for brands to build and engage with their target audiences on social media. Influencers and their authentic content help brands grab the attention of consumers and gain their trust. Micro-influencers: They are...

Strategic communications Every action that is undertaken by a PR professional should fall under strategic communication. This essentially means that all PR efforts are coordinated to help a company achieve its business objectives. Understanding a brand’s priorities from...

A brand’s logo is the base of your brand identity. It should grab attention, make a strong first impression, be memorable, should separate you from the competition. When creating the perfect logo for your brand, you should spend sufficient time with your graphic designer to...

Planning an event can be a stressful process, and can often leave event organizers feeling overwhelmed. Our top tips for Successful Event Management will help you to master the fine art of planning a memorable and effective event. Begin Early Begin planning as soon as you...

Media buying primarily involves procuring media space and time to run ads. It also involves monitoring ad performance and adjusting the strategy as needed to optimize your ad campaign’s performance. — this involves a good deal of strategizing and negotiating to maximize your...