How HubSpot Benefits Your Online Business

HubSpot is a developer and software marketer for sales, inbound marketing and customer support. It was founded in 2006 by American Executive Author Brian Halligan together with his counterpart Dharmesh Shah.

In an ever-evolving field of marketing, HubSpot has provided services that have contributed enormously to businesses especially those that deal with inbound marketing (Inbound marketing refers to the modern methods of marketing that focus mostly on digital technology).

HubSpot has quite a number of strengths which include giving customers an all-in-one approach. This according to a review in 2012, means that HubSpot has been outstanding because it puts many solutions under one package. Its other strengths are its online establishment, its call-to-action tool and ease of use.

HubSpot provides tools for; Content management, social media, Landing Pages, Web analytics, Customer support, Search Engine Optimization, Consulting services and Live Chat.

HubSpot uses software that it has acquired to produce better results for its clients. Some of them that it has featured in its portfolio are; Kemvi-Acquired by HubSpot to help the sales team by applying Artificial Intelligence and machine learning. HubSpot features HubSpot CRM Free, integrations of Salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM that focus on Customer Relationship Management services.

HubSpot’s CRM captures a variety of tools that work way better when combined together as compared to being used individually. The tools are; Marketing Hub, Sales Hub, Service hub, Content management system and Operations hub.

• HubSpot’s Marketing Hub will help you run inbound marketing campaigns and convert more prospects into customers. Its popular features include lead generation, marketing automation and analytics.
• Sales Hub whose popular features are Advanced CRM and Payments will help you get analytics of prospects and automate your marketing tasks.
• Service Hub’s main features include Tickets, customer feedback and a knowledge base. It will help you turn prospects into ambassadors and connect to more prospects thus building your business.
• CMS Hub features a Drag-to-drop editor, website themes and SEO recommendations which are said to be flexible for marketers and developers while keeping in mind the importance of giving customers a personalized experience.
• Operations Hub is a tool that makes sure that your team and systems work together. Its main features are data quality automation, data sync and programmable automation.

In addition to its vast digital solutions, the HubSpot team creates content for blogs, social media et al on-marketing topics. It runs an online Resource Academy where learners are taught about inbound marketing tactics and provides consulting services to clients.

Annually, HubSpot holds a marketing conference called INBOUND which features all users and partners of HubSpot globally.