Getting customers to talk about your organization, products or services positively is never a walk in the park. It takes a lot to convince people to view whatever you deal with in a positive way and what people say about your company would either make or break you.
Customer Testimonials refer to the genuine and authentic opinions that a customer gives without being swayed, paid or forced to provide by an organization or a company. The information provided is out of the will and not out of compulsion. However, a company may ask customers to give testimonials that are not scripted in favour of the company.
Customers might decide to give testimonials about your organization through social media posts, comments on posts and blogs, referrals, interviews or using audios or videos.
Role Played By Customer Testimonials To A Business
Customer testimonials are more trusted than plain advertisements. While adverts are used to portray an organization’s image positively, customer testimonials cover both the positive & negative aspects of the organization & remove the biases.
Customers feel important when they are given the opportunity to give information about an organization they are involved with. This improves the business-customer relationships.
Positive Customer testimonials act as free advertising for a company. More prospects are likely to convert into customers when nice things are being said about a company. It is more likely that prospects would start flocking the company’s website, social media pages to confirm whatever is being said about the company.
Customer testimonials appeal to other customers’ emotions thus giving the human touch necessary for marketing. As a marketing strategy, providing testimonials let other customers and prospects understand what they should expect in case they use the product or service. Additionally, customer testimonials show that the company is authentic and transparent with whatever they are dealing with. The company has nothing to hide and anyone’s opinion is welcomed.
Positive testimonials would trigger higher conversion rates, increase customer base and in the end increase sales of a company. Negative testimonials would however damage the reputation of the business which would take time to restore.
OBC through The Entrepreneurs Voice segment conducts interviews for businesses whether Startups or Corporates. Here we conduct interviews with Business Owners and also ask customers to give their unscripted opinion about the businesses as well. Contact us through our handles; Email (Info@obc.co.ke), Twitter and Instagram (OceanBlue_comm), Facebook (Oceanbluecomm), YouTube and TikTok (OBC Digital).